Disputes 101

What a dispute really costs your business.

A chargeback isn't just a refund you didn't approve. It pulls revenue back out of your account, adds fees, takes your team's time and, left unchecked, can put your ability to accept cards at risk.

How a dispute works

From one phone call to money leaving your account.

Every card network has its own rules and deadlines, but almost every dispute follows the same path.

1

The customer calls their bank

They question a charge on their statement, for almost any reason.

2

The money is pulled back

The amount is taken from your account, usually with a processor fee on top.

Funds removed
3

The clock starts

Your processor gives you a short window to respond, often just a couple of weeks.

Deadline
4

You respond with evidence

Receipts, tracking, logs and policies, matched to the exact reason code.

5

The bank decides

Win and the money comes back. Lose and it's gone, and some cases escalate to pre-arbitration.

Won or lost
Why they happen

Most disputes aren't what they look like.

Disputes come from three places. Knowing which one you're dealing with changes how you fight it, and how you prevent the next one.

True fraud

A stolen card or account is used to buy from you. The real cardholder disputes it, and they're right to.

  • Stolen card numbers
  • Account takeovers
  • Card-testing attacks

Friendly fraud

The customer made the purchase, then disputes it anyway, sometimes by mistake, sometimes not.

  • Didn't recognize the charge on their statement
  • A family member made the purchase
  • Buyer's remorse or skipping the refund process
Industry estimates put friendly fraud at roughly three in four e-commerce disputes.

Service & processing issues

Something went wrong, or looked like it did, between checkout and delivery.

  • Item not received or not as described
  • Subscription billed after cancelling
  • Duplicate or incorrect charges
The true cost

A $100 dispute can cost you $228.

The sale is only the start. Mastercard's 2026 research puts the average cost of a chargeback at $128 on top of the disputed amount: about $46 in processor and network fees, and $82 in your own team's time and tools.

And that's before the product and shipping you already sent. Run your own numbers in our calculator →

One $100 order, disputed$0
Lost salethe disputed amount
$100
Team time & toolsresearch & response
$82
Feesprocessor & network
$46
Average cost per chargeback from Mastercard (2026), applied to a $100 order. Doesn't include product or shipping. Your costs depend on your product, processor and team.
When it escalates

Too many disputes can cost you the ability to take cards.

Card networks watch your dispute and fraud ratios. Cross their thresholds and the consequences build on each other.

Stage 1

Monitoring programs

You're placed in a network monitoring program, with monthly fines and pressure to bring your ratio down fast.

Stage 2

Reserves & higher rates

Your processor may hold back a share of your sales as a reserve and raise your processing fees, squeezing cash flow.

Stage 3

Account termination

Your merchant account can be closed, and you may be added to an industry list that makes it hard to get a new one for years.

Visa VAMPCombines fraud and disputes into one ratio. For U.S. merchants, the excessive threshold dropped to 1.5% in April 2026, with fines per disputed or fraudulent card-not-present transaction.
Mastercard ECPFlags merchants at 1.5% with 100+ chargebacks in a month, and a higher tier at 3% with 300+. Fines increase the longer you stay in.

Thresholds as of 2026 and simplified for clarity. Programs and limits change; we'll walk through your actual numbers with you.

The hidden costs

What doesn't show up on the statement.

Cash flow

Disputed funds are pulled immediately and can be tied up for weeks or months while the case plays out.

Team time

Every case means digging up receipts, tracking and messages, then writing a response that fits the rules.

Deadlines

Miss a response window and you lose automatically, no matter how strong your evidence was.

Processor trust

A rising ratio changes how your processor sees you, long before any program flags you.

Not sure where your disputes stand?

Talk to a dispute expert about your ratios, win rates and monitoring exposure.